Not Just A Shop is a gift store run by University of the Arts London (UAL). In their High Holborn store, one can find unique gifts, homeware, artwork, and fashion created exclusively by students and graduates from UAL. 

During my six month exchange at UAL’s London College of Communication, Not Just A Shop briefed my Professional Practices class with creating a range of marketing assets to promote Not Just a Shop’s London Calling product collection. Collaborating with five peers, we delivered a compelling brand strategy and proposed several activation concepts for our vision of London Calling. My role primarily involved creating text animation for use within each of UAL’s six colleges and within selected TFL stations. 

In the end, our group’s pitch was chosen to be put into production.

You can visit Not Just A Shop’s Instagram page here.



Animated posters, led by Zoe Ryu and myself.
Animated posters, led by Zoe Ryu and myself.
Carousel posts, led by Gabrielle Ramsay.